Introduced in July, the Sentinel Spotted website has been growing in popularity over the last few weeks. Since it's introduction the site has had an average 30,000 page views per week. This means that the online community viewed different portions of the Sentinel Spotted 30,000 times in one week.
What is it?
The Sentinel Spotted is a photo gallery collection taken around the West Michigan Lakeshore area. We take pictures of people shopping, playing, working, talking, resting, and whatever else people generally do on a day to day basis. We take candid shots and group shots. It is basically a online snapshot of our community. We take a majority of our photos at community events such as concerts, picnics, and the like. We also just walk the streets looking for shots that express the great flavor of our local community.
Advertising
During the four weeks in each month we will have four sponsors for the program. Here is what each sponsor gets for their money.
- An Online advertisement (linkable) for the entire month. This advertisement is shown on every page on the site.
- A spot in our "Sentinel Spotted" print advertisement in the Holland Sentinel that runs every week for that entire month. And a monthy advertisement in the publication "West Michigan Today".
- For one week, as we take our photos, we will hand out coupons to your business totaling over 250 coupons. All hand delivered.
- During that same week, your Online and Print advertisements will be featured above the other three.
So with this plan you get Online, Print and Hand Delivered Advertising. All with the goal of reaching a local customer base, since our focus is community centered.
Keep in Mind
These are just a few considerations we like our clients to make before and while set up their package.
- It always helps to have a website before enrolling in this program. It helps complete your coverage since a good portion of our target consumers are online.
- If you want your advertising to work you must make the coupons hard to resist.
- For the best results in presentation, have a healthy base of images for our design team to work with.